DATA ACQUISITION, SEGMENTATION & STRUCTURING
One of the key challenges in any company is how to Acquire, Structure & Segment Data. Pompelmo have the tools & knowledge to maximise your results.
General Data Protection Regulation - Are you prepared for GDPR? Wondering what GDPR is?
It has recently been established that it could take more than 20 hours of training for you to acquire just a workable understanding of GDPR.
Furthermore, GDPR will require that many organisations appoint a Data Protection Officer (DPO).
To put it into perspective, the 20 hours training on GDPR won’t even come close to equipping anyone for a DPO role.
Put simply, Pompelmo have the answer: We are able to fulfil the function of your in-house DPO. As an ongoing service, we will continually ensure your organisation is up-to-date and compliant within what is a hugely essential element of your business and currently a minefield for many companies.
We have fully trained and compliant DPO’s with comprehensive understanding of the European legal framework requirements, all ready to help your company produce a compliant data protection policy.
We will help you acquire Data (if required) that is very targeted to your market. Through innovative Data Sourcing, using the latest Data Mining Techniques, you can give your customers additional & often unique new information to work with.
Data needs to be coded & stored in a way that allows you to use it in multiple & different circumstances. Considering the need to personalise data, send communication through a variety of delivery methods, including email & SMS, getting the right level of detail is crucial.
We will help you to be able to send highly targeted communication at the touch of a button.
Everyone likes to feel that the communication sent to them by a company is tailored to their preferences. Having their name on a perfectly worded message makes all the difference. If you add a clear understanding of their precise career & location needs, it’s no surprise that both open & action rates are going to be significantly different to very general messages.